Nauti_Media
Client
Invisible BoxChronologie
2 WeeksService
Brand Identity Logo Design Symbol System Visual GuidelinesProject
Nauti_Media
Project summary
Nauti Media is transforming the digital out-of-home advertising (DOOH) landscape — not on land, but on water. As pioneers of aquatic multimedia advertising, their brand needed to reflect innovation, agility, and a bold vision for the future of advertising.
A logo built with purpose
The logo combines motion, media, and marine elements into a minimal yet symbolic structure. Fish shape = Ocean connection + agility Inverted “A” = Dual symbol: fish head + media play Half-circle tail = Flow, elegance, continuity The brand balances clarity and energy, communicating a dynamic media presence while remaining clean and modern.
Depth through simplicity
With Nauti Media operating in a unique environment — water — we centered the brand around: Fluidity and motion Technology-driven media integration Minimal structure with deep symbolism A fresh marine palette Focus on rhythm and movement Clear, exciting, precise communication Every identity element reflects adaptability and a playful yet strategic mindset essential to the evolving DOOH ecosystem.
